Professor for Business Administration with a focus on Digital Marketing
| E-Mail: | [email protected] |
| Phone: | +49 30 51 56 50 917 |
Professor
Prof. Dr. Claudia B眉nte
About me
My team and I are focusing our research on AI in Marketing
鈥� Prof. Dr. Claudia B眉nte
2020 - Present
Publicly appointed and sworn expert for marketing, in particular brands and business communication
2016 - Present
Professor of Business Administration with focus on Marketing, Berlin School of Management, 黑料社 Berlin University of Applied Sciences
2016 - Present
Managing Partner of Kaiserscholle GmbH, Centre of Marketing Excellence
2013 - 2016
Director for Consumer Insights, Planning & Strategy Europe + Director for Strategy and Planning for Germany, Denmark, Finland and Iceland, The Coca-Cola Company
2009 - 2012
Senior Global Vice President for Brand Strategy and Marketing Management brand Volkswagen, Volkswagen AG
2005
Doctorate (Dr. phil.) at the Wilhelms University M眉nster
Topic: "The Brand Optimizer: An Integrated Model for Image Optimization of an Existing Brand Extension with Special Consideration of the Umbrella Brand using the Example of Nivea Beaut茅 and Nivea"
2003 - 2012
Associate Principal Marketing and Sales, McKinsey & Company
2000 - 2003
International Brand Manager at Nivea Beaut茅, Beiersdorf AG,
2000
Dipl.-Kommunikationswirtin, Social and Business Communication, University of the Arts Berlin
Publications
2023
B眉nte, C: So geht Digital Marketing; Tools, Tipps und Trends f眉r die Praxis. Springer Gabler Verlag, Wiesbaden
2023
2023
2023
2023
2023
2022
2021
2020
2020
2020
2019
2019
2019
2018
2017
Various interviews, articles, quotes i.a. in German business magazines, such as Horizont, W&V, absatzwirtschaft, Dmexco, FAZ Magazin
Awards
- Publicly appointed and sworn expert for marketing, in particular brands and business communication
- Vice Marketing Head 2020 of the trade journal One-to-One
Keynote Speeches
Keynote speaker at various international and national conferences on artificial intelligence. Among others
Art Directors Club Germany, Mar-Tech RETHINK, Berlin, AI for Business Zurich, International Advertising Association Zurich, Coface Vienna, Marketingclub Schlewig Holstein, SOKA Wiesbaden, OmFinCon Berlin, Werbewirkungsgipfel Horizont, Succus Datenforum, Sachverst盲ndigentag Berlin Brandenburg and many more.